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Selected wORk

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senior
PRODUCT DESIGNER 

WINTER 2022

Creating a clear, engaging experience for premium service discovery and adoption with improved IA and personalized content focused on the user's journey. 

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PRODUCT DESIGNER 

FALL 2021

Helping new SoulCycle at-home bike owners find dynamic instructors they love. 

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UX DESIGNER 

SPRING 2021

Adapting the SoulCycle at-home bike experience for riders in public commercial environments. 

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UX DESIGN CONSULTANT

SPRING | SUMMER 2020

CLIENT: Create The Remarkable

End-to-end responsive web redesign including research, design, and copywriting for a B2B media production company to strengthen narrative, improve contextual understanding, and increase new leads.

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UX RESEARCH 
CONSULTANT

SPRING 2020

CLIENT: Unbridled Apparel

Explored new methods of conversion for marketing stakeholders of a D2C Shopify fitness apparel brand through user, market, and technical research. 

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UX RESEARCH & DESIGN 

CONSULTANT

WINTER 2020

CLIENT: When Love Works

Led content strategy and collaborated on user research and responsive web redesign for a small B2C coaching business. 

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